Automotive

Driving Customer Engagement


CHALLENGE

This Brand needed a platform with the flexibility to support multiple marketing programs.


APPROACH

We created a version of our proprietary loyalty platform for the brand that enables a variety of programs, including:

  • Card Portfolio: Six different reward products with their own unique program rules

  • Vehicle Purchase Portfolio: Seven programs targeted to specific audiences

  • Private Offer Portfolio: Personalized offer application allows marketing to target specific consumers

  • Goodwill Portfolio: Allowing dealer and field organization to make specific discounted offers to consumers


IMPACT

  • Specific consumer groups were targeted via diverse programs to drive incremental vehicle sales

  • Doubled the percentage of retail sales that include the redemption of Card points through personalized campaigns

  • Credit Union Discount program evolved from strategic financing partnership to a strategic driver of sales