Collaborative customer engagement
This Brand was looking for a partner who was flexible and could provide a scalable platform with the support staff and infrastructure to provide better efficiencies, placing value ahead of cost while also working closely with their point bank provider to ensure a seamless experience for all.
Our approach to this program included a full understanding of client pain points, including a value proposition that addressed future programming needs in an effort to reduce the dreaded “nickel and diming” associated with their previous partner, while also creating efficiencies around implementation.
Programs: Two completely separate models within one branded program —> Spend and Get & Points Based
Segmentation functionality: The flexibility to present promotional discounts within the points program to an individual without full segmentation of the population (flexibility to change at will)
Program Tiers: 3 different member tiers with unique program rules
API integrations with point bank partner to account for all necessary data exchanges for a completely seamless member experience and the highest quality servicing support
Created a collaborative and meaningful partnership fostering ideation and program growth
Reduced churn in the brand’s ecosystem while reinforcing confidence in our team’s expertise, delivery and the program’s growth potential
Proven program growth and increased member engagement within first 9 months