Retail

Sales and retention through targeted marketing


CHALLENGE

This retail brand was looking for a way to further enhance their existing loyalty program with the objective of increasing repeat traffic and spending in their stores by providing a suite of red-carpet services for their customers.


APPROACH

The associates enrolled customers at the point-of-sale. The program offers a suite of red-carpet services including:

  • Instantly discount on in-store purchases

  • Percentage off on consumer’s birthday

  • Cash back rewards and discounts at thousands of participating restaurants


IMPACT

  • Over 300k active members enrolled since inception

  • Significant incremental revenue earned since program inception