Differentiation and engagement
This Brand needed a solution to enhance customer experience and generate engagement with the brand beyond just paying their bill.
Together, we developed a program strategy and designed a personalized engagement program to increase brand connection by:
Delivering both reward and experiential content to create value for each customer
Focus on generating higher usage of the app
First year of target customers on-boarded in less than six months
Highly engaged with brand providing personalized offers and content
Dramatic improvement of NPS for customers that use the program versus those who have never used it