Telecom

Differentiation and engagement


CHALLENGE

This Brand needed a solution to enhance customer experience and generate engagement with the brand beyond just paying their bill.


APPROACH

Together, we developed a program strategy and designed a personalized engagement program to increase brand connection by:

  • Delivering both reward and experiential content to create value for each customer

  • Focus on generating higher usage of the app


IMPACT

  • First year of target customers on-boarded in less than six months

  • Highly engaged with brand providing personalized offers and content

  • Dramatic improvement of NPS for customers that use the program versus those who have never used it